At Ti we think carefully about every story we run. Okay, almost every story. On the happy day that Gordon Murray’s people ring up and ask me over to try a T.50, I can’t see the deliberations dragging for long, but the rest of the time we have to think and think hard.
Which is why most of the ideas that come our way get turned around at the door. And when we think about what stories might work, it is to you we turn. And we’ve met and communicated with enough of you now to know you’re not exactly – how can I put this put this politely? – well, normal. Sorry.
Unless we’ve read you very wrong indeed, you don’t buy cars because of their quadruple digit power outputs, or because you enjoy driving slowly along busy city streets impotently blipping the throttle or, indeed, because Fred next door has the same car but from the previous model year without the ability to project the manufacturer’s logo in a puddle of light on the ground every time you open a door at night. You buy cars because they look right, sound right and, above all, feel right.
